Wine & Food Festival Ticketing
Fully white label ticketing platform for wine & food festivals. Trusted by James Beard Foundation, South Beach Wine and Food Festival, Charleston Wine & Food Festival, and more.
Powering the best in wine & food


Fully white label ticketing platform for wine & food festivals. Trusted by James Beard Foundation, South Beach Wine and Food Festival, Charleston Wine & Food Festival, and more.
Powering the best in wine & food
Before SquadUP, many premier food and wine festivals grappled with outdated or fragmented systems unable to support advanced VIP and sponsor check-in, custom registration flows for high-touch experiences, seamless handling of multi-event passes and tiered access, real-time reporting across departments, or flexible presale capabilities tied to credit card partnerships.
SquadUP designed a festival-ready, white-labeled platform with best-in-class features built specifically for Food & Wine events.
Streamlined access for high-tier guests with badge scanning software and on-site tools built for speed and polish.
Tailored flows for sponsors, talent, or media with custom questions, multi-event checkouts, and conditional logic.
Secure presales for partners (AMEX, Capital One) using Bank Identification Number (BIN) gating for tiered access and offers.
Track sales, inventory, and access across days/events with live insights for accounting, reconciliation, and planning.
Ensure a 100% on-brand experience from URL to emails, boosting conversion and trust with premium audiences.
Seamlessly handle multi-event passes, multi-day sales, and tiered access levels within a single checkout flow.
We absolutely love working alongside your team. Thank you for always supporting us. It's a privilege to work with you. Some of my favorite calls are when people contact me to poach for ticketing and I get to say with an honest and open heart that we are SquadUp and never changing so they need not contact again.
Ready to streamline VIP access, boost presales, and deliver an on-brand ticketing experience?
See how SquadUP can power your next food & wine festival.