Wine & Food Festival Ticketing

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Fully white label ticketing platform for wine & food festivals. Trusted by James Beard Foundation, South Beach Wine and Food Festival, Charleston Wine & Food Festival, and more.

Powering the best in wine & food

Chicago Gourmet Logo
James Beard Foundation Logo
South Beach Wine & Food Festival Logo
Food and Wine Classic in Aspen Logo
Charleston Wine & Food Festival Logo
Chicago Gourmet Logo
James Beard Foundation Logo
South Beach Wine & Food Festival Logo
Food and Wine Classic in Aspen Logo
Charleston Wine & Food Festival Logo

A Case Study in Elevating the Culinary Event Experience

Before SquadUP, many premier food and wine festivals grappled with outdated or fragmented systems unable to support advanced VIP and sponsor check-in, custom registration flows for high-touch experiences, seamless handling of multi-event passes and tiered access, real-time reporting across departments, or flexible presale capabilities tied to credit card partnerships.

The Solution: A Tailored Platform for Culinary Excellence

SquadUP designed a festival-ready, white-labeled platform with best-in-class features built specifically for Food & Wine events.

VIP Check-In & Credential Scanning

Streamlined access for high-tier guests with badge scanning software and on-site tools built for speed and polish.

Custom Registration Portals

Tailored flows for sponsors, talent, or media with custom questions, multi-event checkouts, and conditional logic.

Pre-Sale Access with BIN Gating

Secure presales for partners (AMEX, Capital One) using Bank Identification Number (BIN) gating for tiered access and offers.

Real-Time Reporting & Access Control

Track sales, inventory, and access across days/events with live insights for accounting, reconciliation, and planning.

White-Labeled Branding

Ensure a 100% on-brand experience from URL to emails, boosting conversion and trust with premium audiences.

Multi-Event Handling

Seamlessly handle multi-event passes, multi-day sales, and tiered access levels within a single checkout flow.

We absolutely love working alongside your team. Thank you for always supporting us. It's a privilege to work with you. Some of my favorite calls are when people contact me to poach for ticketing and I get to say with an honest and open heart that we are SquadUp and never changing so they need not contact again.

Charleston Wine & Food Festival Logo
Alyssa Maute-Smith
Executive Director, Charleston Wine & Food Festival

Elevate Your Event Experience

Ready to streamline VIP access, boost presales, and deliver an on-brand ticketing experience?
See how SquadUP can power your next food & wine festival.